bet365 has entered a partnership with Juventus, establishing itself as the club’s official infotainment provider. The agreement was finalized under the bet365 Scores platform to comply with Italian advertising regulations.
The arrangement positions bet365 as the designated infotainment partner for the Turin-based club. Fans will receive live match scores, statistical data, and dedicated sports content through the platform. This marks the second club-level agreement of its kind for the operator, following a similar partnership with Napoli earlier in 2025. The company’s expansion in the sector continues a growth trajectory originally driven by founder Denise Coates.
Market Context and Regulatory Developments
Italy remains one of the largest wagering markets in Europe, with a total volume estimated at $6.4 billion across 185 active brands. A regulatory reform implemented in 2025 has further improved conditions for international operators seeking market entry. Legislative discussions are currently underway regarding the potential repeal of the Dignity Decree, which prohibits direct bookmaker sponsorship of football clubs.
Recent financial strain across Italian clubs and the national team’s failure to qualify for the World Cup have renewed debate on the policy.